Follow us on!

Home / Blog Chocolate: under the tree / Innovation / Why is plant based chocolate trending?


Why is plant based chocolate trending?

Consumption habits have changed. More and more people are looking for food alternatives that don’t contain animal ingredients. In this context, plant-based chocolate has found a market that continues to expand. This is its potential. Plant-based chocolate is both a novelty and an ancient recipe. On the one hand, the majority of dark chocolates that can be found on the market—percentages of cacao ranging from 65 to 85%, such as Luker 1906, our reference for Fine Aroma and Single Origin Cacao—have always been plant-based, since they don’t contain milk.

Dairy-free chocolate

However, the real plant-based transformation in the chocolate market is taking place in the “m!lk chocolate” segment, with new and exciting dairy alternatives that allow consumers to have the indulgent taste they enjoy while reducing their impact. Plant-based m!lks such as those made from rice, coconut, soy, almonds, and oats have become increasingly sought-after alternatives. Why? It’s all about consumers.   In marketing, they are known as ‘conscious consumers’ and they have mainly four motivators:

1. Health and nutrition

According to research carried out by Accenture, 64% of people shop with their health in mind. Lactose-free plant-based m!lks target consumers who avoid m!lk of animal origin in their diet due to either intolerance or allergies.

2. Climate change

The same study showed that 62% of consumers seek to reduce their impact on the planet. In this sense, the impacts of plant-based m!lk production are considerably lower than those of regular milk, from the perspective of greenhouse gas emissions as well as water and land usage.

3. Sustainability

According to Accenture’s research, which was carried out during the Covid-19 pandemic, 68% of consumers are limiting their food waste, 60% are more cost conscious about products, and 54% are making more sustainable choices. Most of the people surveyed said they plan to continue with these new habits in the future.

4. Animal welfare

This element is one of the main decision factors for vegans, vegetarians and flexitarians—those who eat animal protein, but who are reducing their consumption and focusing on a plant-based diet. Given this scenario, the United Kingdom and Germany have emerged as the largest vegan markets in the world. The former, for example, accounts for 40% of the meat substitute market across Europe. As for the latter, according to a Deloitte survey, 63% of its population is reducing their meat consumption.

The new face of the market

According to Mintel, since 2016, the production of vegan and plant-based chocolate has continued to grow, and the results they have found are indicative of this new industry facet. Considering the current premium chocolate confectionery market, and vegan and flexitarian population, there’s an estimated potential market of £856MM in vegan and dairy-free chocolates in the UK. In the United States, this figure reaches 2 billion

Furthermore, Mintel estimates that in 2020 plant-based chocolate launches in the United Kingdom corresponded to 20% of all new products. A remarkable figure compared to 8% in 2015. On the other hand, plant-based chocolate is also growing in terms of diversification. It has been found that the main added flavors requested by consumers are orange, caramel, salted caramel, raspberry, and strawberry, while product development for plant-based chocolates flavored with peanut butter, honey, mint, ginger and orange have soared.
Luker Chocolate is no stranger to the changes that are impacting the industry. That’s why we’ve worked on the development of plant-based chocolate. 

Click the image to download our OatM!lk Portfolio! 

In this way, the centennial legacy of Luker Chocolate adapts to what will surely be the trend for the remainder of the century.


  • April 2020. How COVID will permanently change consumer behaviour. Accenture
  • May 2020. How will COVID-19 change the retail consumer? Accenture
  • April 2020. How COVID will permanently change consumer behaviour. Accenture
  • (2020) Plant-based alternatives Driving industry M&A. Deloitte.
  • January 2020. Germany is Leading a Vegalution-Vegan Revolution –in Europe.USDA
  • Mintel GNPDD


Time to choose the future of cocoa farming

Time to choose the future of cocoa farming

In an age of astonishing demographic, technological and climate change, Luker Chocolate has realised that predicting the future of cocoa farming and the industry is an inexact science.