Creating tools for the youth of rural communities to bring their passion and ideas to the world
We trained youth in the positive use of social media and the English language, allowing them to connect with the world, share their daily activities and promote their entrepreneurial ideas.
English and social media are powerful tools for people to join other communities, build synergies, and share and give life to new business ideas. It was an opportunity for youth to integrate their passion for technology with their dreams and knowledge and exploit their potential by generating new projects in their home territories.
Necoclí, on the Caribbean coast, is one of the eleven municipalities that make up the subregion of Urabá, located in the department of Antioquia.
It has a population of 42,000 inhabitants. Very close to this municipality, we find “El Rosario” Farm, which has been Luker’s anchor crop in the region since 2011. It has 517 hectares of cocoa, produces between 130 and 267 tons annually, and works with six associations in the area.
We have numerous projects in the villages of Caribia, Alto Carito, Buenos Aires, and Limoncito, which are close to our farm. These areas have been affected by armed conflict and forced displacement. Due to the low-income levels, 15% of the population does not consume at least three meals a day.
Regarding health, it takes 42 minutes on average to get to the closest medical facility. Primary school is the highest level of education for nearly 50% of the population.
Educating young entrepreneurs through the connection of dreams and technology
Students were divided into two groups and had four-hour classes weekly, alternating between English and Social Media every week.
Our partners, Jellyshot and High-Class Learning, taught the classes with a didactic methodology with videos and material to practice at home.
Of training in Social
Media and English
Of the students were
young ( between 18 and
29 years old )